Get to know our driven, experienced, and diverse team and how We (each) Make Differences for your company.

Suzy Marsoubian

Founder & CEO

Our unique team is led by Suzy Marsoubian, an expert in the sales and strategy of copiers, printers, digital printing systems, and managed print and IT services. Suzy has nearly 30 years of experience in the sales, marketing, and business development of printers, copiers, multi-functional printers, and managed print and IT services. 


Suzy has a natural, unconventional approach which she leverages to create customized plans to manage and resolve complex client roadblocks with proven results. She has earned the trust of countless clients by helping them exceed revenue growth expectations year over year. Suzy has made a name for herself as a well-respected sales executive who loves connecting with people on a personal level, whether with her sharp sense of humor, empathy, or personal anecdotes.


Suzy decided she could make the most significant difference working directly with companies facing these obstacles as their document solutions expert. She finally fired corporate America in late 2018 to start We Make Differences and bring her dream to life. Today, Suzy is particularly passionate about supporting women-run and minority-owned businesses and driving their success with out-of-the-box solutions.


Kristin Vita

President, Sales Strategy, Marketing & People Office

Kristin is the mastermind behind all WMD sales strategy, marketing initiatives and our people office. She develops go-to-market strategies while managing the sales team’s compensation plans and incentive programs.


Kristin brings 20+ years of sales and marketing experience to our team and our clients. She has been a trusted advisor of strategic partnerships, sales leadership, and sales strategy. Kristin fosters an environment of professional leadership, guidance, and support, providing training and professional development to strengthen our salesforce. She is full of heart and passionate about building relationships. Her ultimate goal is to make differences for countless clients.

Elizabeth Novis headshot.png

Elizabeth Novis

Enterprise Account Executive

Liz is our clients’ main point of contact for new solutions, maintenance, and satisfaction. In other words, she ensures every WMD experience and interaction is positive and fulfilling. Liz provides each client with undivided attention on their business’s needs and goals by presenting them with our numerous printing and IT solutions.


Over the years, Liz has had hands-on experience in a range of fields, from sales and marketing to accounting. She enjoys being challenged and looks for ways to expand her knowledge daily. We love her entrepreneurial mind and ability to understand all that comes with running a business—and so do her clients.


Liz thrives working in autonomous environments and being able to see a project from start to finish. She is most passionate about developing strong relationships with her clients, all of whom trust her to support and guide their businesses with creative and efficient strategies.

Raffi headshot.png

Raffi Boyadjian

Business Development Executive

As our Business Development Executive, Raffi educates prospects and clients on our services, products, mission, and values so that they understand all that we have to offer. He assesses each organization’s office technology needs and pain points, then bridges a relationship with one of our Account Executives. 


Raffi has a long history of entrepreneurship, having operated a cleaning business for five years and a limo business for 35 years. He enjoys work involving a wide variety of projects and responsibilities, which he juggles well thanks to his knack for switching gears quickly to meet constantly changing trends and demands. 


An Armenian immigrant, Raffi moved to the U.S. from Beirut, Lebanon, when he was eight years old. He met WMD founder Suzy and knew right away that they were kindred spirits cut from the same cloth. It’s their shared passion, vision, and empathy that draws clients to trust and work with them.


In his free time, Raffi works as a basketball skills trainer and coach and volunteers to mentor kids in basketball. He and his wife, Sandy, have held multiple fundraisers in memory of their late son, Little Raf, who had cancer. Their efforts have raised over $400,000 to date. Additionally, Raffi volunteers with Sean McDonough’s charity golf tournament and many other nonprofit organizations, such as the Boomer Esiason Foundation.

Sandy heashot.png

Sandy Boyadjian

Sales & Marketing Coordinator

Sandy has a versatile and pivotal role at WMD, providing content and social media management as well as administrative support to empower our sales team. She is resourceful and adept at researching solutions and needs to assist her fellow team members and their accounts.


In addition to running their limo business for 35 years alongside her husband, Raffi, Sandy has a colorful professional history. She has spent 40 years as an artist specializing in reverse glass painting for colleges and universities, custom homes, professional golf tournaments like The Ryder Cup, and more. Sandy also worked as a medical esthetician for 10 years, has self-taught IT experience, and currently develops and manages multiple businesses.


Sandy’s wide-ranging experience has equipped her with an astute analytical mind. She is naturally creative and detail-oriented, constantly bringing new actionable ideas to the table and helping clients get the best results. Her warm and energetic personality shines through most when serving others. 


Sandy spends her free time volunteering with her church to manage their website and social media. She has also coordinated several fundraisers with her husband in memory of their late son, Little Raf, who had cancer.